The best ROI in digital
$36back for every $1 spent on email
The ModularMail strategy
The email marketing strategy that books more dental appointments.
After sending, testing and optimizing over 11 billion emails, this is the strategy we've found works best for any dental practice that wants more bookings from its email list.
01 · The case for emailEmail is still the highest-converting
Email is still the highest-converting
channel in digital marketing.
Social reach rises and falls with the algorithm. Ads stop when the budget does. Email goes straight to people who already know your practice.
Source: Litmus
An audience you own
Your patient list Yours
SSarah Mitchellsarah.m@…
DDavid Leedlee@…
PPriya Shahpriya.s@…
JJames Parkjpark@…
No algorithm. No ad spend.
People who already trust you
Weekly DealsFlash sale on everything
R
Riverside DentalIt's been a while, Emma
Your dentistShop NowNew arrivals this week
02 · The strategyAfter 11 billion emails,
After 11 billion emails,
here's what works for dentists.
We've sent and tested over 11 billion emails in the last 10 years. For dental practices, it comes down to three questions: who to send to, when to send, and what to send.
Who to send to
Every patient in your practice software
Everyone with an email address who's agreed to hear from you.
Active patients, patients overdue for a visit and new patients. The more of your list you reach, the more chances you have of a booking.
When to sendTuesday or Wednesday,
Tuesday or Wednesday,
10:30 am
Every 10 days. About three emails a month.
Across our sends, mid-morning mid-week is when patients open and act most. Every 10 days is often enough to be remembered, never so often you're ignored.
What to send
A monthly content mix
Three different emails every month.
Some patients open every email; some open one a quarter. Whenever they look, they should see something new.
- A promotional email: an offer, or a reason to book now
- A service spotlight: one treatment, explained simply
- An educational email: useful advice that builds trust
03 · ConsistencyIn marketing, consistency wins.
In marketing, consistency wins.
Every time.
The business people remember is the one that keeps showing up. People rarely act the first time they hear from you. They act when the timing is right for them, and you can't know when that will be. So you keep showing up.
The whole idea
Your job is to be in the inbox when they're ready to book.
The hard part isn't creating and sending one email.
It's being consistent.
Most practices start strong, then a busy month gets in the way. Keep going, and the email that brings the booking is often one you nearly didn't send.
From email 10New booking: teeth whitening consult
04 · On autopilotModularMail runs this strategy
ModularMail runs this strategy
on autopilot.
Being consistent is hard when you're busy with patients. So we made it automatic. Plan up to three months in one chat, approve your emails, and the strategy runs for you.
Every part of the strategy, done for you
- We recommend your content plan
- We build every email in your branding
- You approve each one
- We set and schedule every send
- We manage everything else
- We remind you when it's time to plan next month
Put it on autopilot No credit card required.
Content plan · November3 emails · 2 approved
Nothing goes out until you approve it.
Start with your first email.
Choose what you'd like more bookings for. We'll build your first email on this strategy, ready to customize. Your first 5 booking requests are free.
Customize your first email No credit card required.
