Looking after your dentures
An educational email on looking after dentures.
Loose or uncomfortable dentures: your options
10%
Conversion rate
3.8%
Click-through rate
Email type
What should patients do about loose or uncomfortable dentures?
Send an email with options for loose or uncomfortable dentures. Many wearers have put up with the problem for years because they don't know it can be fixed. This campaign tells them there are choices and offers an easy way to ask.
On this template: 10% conversion rate and 3.8% click-through rate.
Campaign brief and overview
For someone whose denture moves when they eat. It starts from that annoyance, lists options from refitting to implants, and makes a consultation the next step. Any time.
Why this email works
- Starts from an everyday annoyance
- Lists options from simple to fixed
- Q&A answers if it can be fixed
- A consultation is the next step
The strategy behind it
- Banner: photo on top, light tintA relaxed meal photo.
- Body copy: with ticksTicks show what a visit covers.
- Value text: question and answerAnswers if a denture can stay put.
- Final CTA: tinted bandOne button to book.
More dentures templates
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A plain guide to partial dentures.
Full dentures, explained
A plain guide to full dentures.
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