Teeth whitening: dated dollar-off offer
A dated whitening offer where the end date carries the urgency and a Q&A removes the main doubt.
New patient whitening offer
13%
Conversion rate
5.2%
Click-through rate
Email type
How do you get new patients to book a teeth whitening consultation?
Send an email campaign with a whitening offer for new patients, a clear end date and one button to book. It's a good fit because patients can forward it to friends and family who haven't visited yet. This template puts the offer in the banner, repeats it once in the body, answers the common doubt that whitening is not the same for everyone, and never promises a result. Customize the offer and dates for your practice in ModularMail and send it when you have whitening appointments to fill.
On this template: 13% conversion rate and 5.2% click-through rate.
Campaign brief and overview
A new-patient whitening offer, the classic promotion. The offer is the email: it is the banner headline, the highlighted line in the body and the final call to action. The middle explains that whitening is not the same for everyone, and never promises a result. When you want to fill whitening appointments. Say what the offer is and when it ends.
Why this email works
- The offer shows in the banner, body and button
- A myth-and-fact block answers the main doubt
- It never promises a result
- One clear action: book an appointment
The strategy behind it
- Banner: the offer as the headlineA promotion works when the offer is the first thing seen, so the banner leads with it.
- Body copy: offer lineRepeats the offer once, highlighted, so a skim-reader still gets it.
- Value text: myth and factWhitening isn't the same for everyone. Naming that builds trust and keeps the copy compliant.
- Final CTA: offer firstCloses on the offer again, then one button to book.
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