Gaps between teeth: your options

10%

Conversion rate

3.9%

Click-through rate

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How can patients close a gap between their teeth?

Send an email that explains how to close a gap: bonding or aligners. Gaps are a common concern, and most patients are surprised how many choices exist. This campaign compares them and ends on one invitation to book.

On this template: 10% conversion rate and 3.9% click-through rate.

Campaign brief and overview

For someone with a gap at the front. It starts from the concern, compares quick and gradual routes, recommends nothing and makes a consultation the next step. Any time.

Why this email works

  • Starts from the concern
  • Compares quick and gradual options
  • Myth and fact says gaps are a choice
  • A number to call as well as a button

The strategy behind it

  • Banner: question with a personA friendly face and a plain question.
  • Body copy: short and centeredBonding or aligners, briefly.
  • Value text: myth and factGaps are a choice.
  • Final CTA: rule and phoneA quiet close.