Gum health assessment offer
A new-patient gum health assessment offer that explains why gums are worth checking.
Bleeding gums: what it means
7%
Conversion rate
2.7%
Click-through rate
Email type
What should a dentist tell patients who notice bleeding gums?
Send an email that explains bleeding gums: that it's common, what can cause it and why it's worth a checkup. A calm explanation reaches patients who are worried but haven't called. This campaign points them to one easy next step, booking a visit.
On this template: 7% conversion rate and 2.7% click-through rate.
Campaign brief and overview
Teach one useful thing well: bleeding gums are common, they have a few possible causes, and a checkup is how to find out which. The tone is calm, with no selling and a gentle invitation to book. Any time. Pairs well with a checkups email.
Why this email works
- Addresses a worry patients rarely raise
- Lists three simple things to do now
- Never diagnoses: it points to a checkup
- Calm and informational, with no pressure
The strategy behind it
- Banner: photo on top, light tintA bright, everyday photo keeps a worrying topic calm.
- Body copy: with ticksTicks give three things to do right away.
- Value text: gum tipOne tip: bleeding is common but worth checking.
- Final CTA: tinted bandPoints to a gum health checkup as the next step.
More gum health templates
Gum disease treatment, explained
A calm explanation of gum disease treatment and who it helps.
Bleeding or sore gums: your options
Gentle options for bleeding or sore gums, ending in a checkup.
From other categories
Why regular checkups matter
An educational email on why regular visits matter, with no selling.
Children's checkup and cleaning offer
A family-friendly offer for children's checkups, with a calm tip for parents.
Tooth pain: what to do next
A calm, practical email for patients with tooth pain, pointing them to call.