New patient aligner consultation offer
A free consultation offer that gets people through the door for aligners without promising results.
Clear aligners, explained
8%
Conversion rate
3.6%
Click-through rate
Email type
How do I get adults interested in straightening their teeth?
Send an email that guides patients through clear aligners and what a consultation covers. A plain guide answers the questions people hesitate to ask. This campaign is informational first and ends with one clear way to book.
On this template: 8% conversion rate and 3.6% click-through rate.
Campaign brief and overview
A spotlight on aligners: how they work, whether they suit you and what a consultation covers, with no offer. Any time, and especially around January and before big events.
Why this email works
- Explains how aligners work in plain English
- A Q&A answers the first question people ask
- No offer, so no pressure
- A consultation is the next step
The strategy behind it
- Banner: question-style, with a photoA friendly photo and plain headline.
- Body copy: with ticksTicks show what a consultation covers.
- Value text: question and answerAnswers whether they come out.
- Final CTA: banner colorOne button to start a conversation.
More clear aligners & braces templates
Your options for crooked teeth
A treatment-options email that compares routes honestly and ends on a consultation.
Invisalign consultation offer
A dated Invisalign offer for new patients, with three honest points.
From other categories
Your first visit, in plain English
An educational email for nervous or new patients: what to expect, with no selling.
Composite bonding offer for new patients
A percentage offer on bonding that leads with type alone and answers how it differs from veneers.
Dental implants spotlight
A considered treatment explained calmly, with a consultation as the next step.