Worn or aging smile: your options

10%

Conversion rate

3.9%

Click-through rate

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What can a practice offer patients with worn or aging teeth?

Send an email on the options for worn, shortened or aging teeth. This is a gentle topic, so the tone matters. This template explains what can be done in plain language and invites a conversation, with no pressure.

On this template: 10% conversion rate and 3.9% click-through rate.

Campaign brief and overview

For someone whose teeth look shorter and older than they used to. It starts from that observation, names the causes, compares routes and makes a look the next step. Any time.

Why this email works

  • Starts from what the patient sees in the mirror
  • Names common causes of wear
  • Compares options by level of wear
  • A look is the next step

The strategy behind it

  • Banner: question-style, with a photoA confident older face.
  • Body copy: with ticksTicks show what a visit covers.
  • Value text: 1, 2, 3Three points on causes and options.
  • Final CTA: tinted bandOne button to book a look.