Grinding and clenching: signs you might be missing
An educational email on the signs of grinding and clenching.
Grinding, clenching and jaw pain
10%
Conversion rate
3.9%
Click-through rate
Email type
What can a dentist do for patients who grind or clench?
Send an email explaining the options for grinding, clenching and jaw pain. Many patients don't connect their symptoms to their teeth, so naming them helps. This campaign lists what can help and invites a visit to find the cause.
On this template: 10% conversion rate and 3.9% click-through rate.
Campaign brief and overview
For someone who wakes with a sore jaw. It starts from the symptom, shows the signs of grinding, recommends nothing and makes a look the next step. Any time. Stress-heavy months are a good fit.
Why this email works
- Starts from the symptom
- Lists signs of grinding
- Names an option without recommending
- A number to call as well as a button
The strategy behind it
- Banner: question with a personA sympathetic face and a plain question.
- Body copy: with ticksTicks show what a visit covers.
- Value text: question and answerAnswers how to tell if you grind.
- Final CTA: rule and phoneA quiet close.
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