Your first visit, in plain English
An educational email for nervous or new patients: what to expect, with no selling.
It's been a while: coming back to the dentist
10%
Conversion rate
3.9%
Click-through rate
Email type
How do you bring back patients who haven't visited in years?
Send them an email with no judgment in it. Patients who've stayed away often feel embarrassed, and a warm, honest message lowers that barrier. This campaign tells them it's never too late and makes booking a simple first step.
On this template: 10% conversion rate and 3.9% click-through rate.
Campaign brief and overview
For someone who has not been in years and feels embarrassed. It starts from that feeling, shows what a first visit back looks like, and makes one small step easy. Any time. Strong after the holidays and at the start of a plan year.
Why this email works
- Starts from the feeling, not the teeth
- Says plainly: no lectures, no judgment
- Before and after is about feelings
- One small next step
The strategy behind it
- Banner: reassuring, with a photoA friendly photo and a gentle question.
- Body copy: with ticksTicks show what happens, so it feels safe.
- Value text: before and afterMoves from embarrassed to ready.
- Final CTA: tinted bandOne button to take the first step.
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