Use your benefits before they reset
A calm year-end reminder for US patients about benefits and FSA money that generally don't roll over.
Halloween candy and teeth
7%
Conversion rate
3.1%
Click-through rate
Email type
How can a dentist bring families back for checkups in the fall?
Send a fun, family-friendly email campaign that rides on Halloween, with one doable tip and a light nudge to book a checkup. People open friendly seasonal emails, and the tip earns trust before the ask. Customize it with your practice's hours and booking link.
On this template: 7% conversion rate and 3.1% click-through rate.
Campaign brief and overview
The US calendar's rule for Halloween is a fun, family angle on sugar with a light checkup nudge. One doable tip (sweets with a meal), no selling, no urgency, no offer. The hero photo is the occasion itself, with no people. About two weeks before 31 October.
Why this email works
- Rides an occasion families already have in mind
- One doable tip, not a list of rules
- No offer, just a light checkup nudge
- Fun in tone without making light of care
The strategy behind it
- Banner: photo on topThe occasion itself is the picture, with no people.
- Body copy: short and centredA friendly, family-first opening.
- Value text: topic tipOne tip, sweets with a meal, is easy to remember and act on.
- Final CTA: tinted bandA gentle nudge to book a checkup, with no pressure.
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