Happy gas (nitrous oxide), explained
A plain guide to happy gas for nervous patients.
Nervous about the dentist? Options that help
10%
Conversion rate
3.9%
Click-through rate
Email type
How do you get patients who are afraid of the dentist to book?
Send an email that speaks to the fear directly and lists the options that help. Email is less pressure than a phone call, which matters to nervous patients. This template ends with a quiet invitation to talk, not a hard sell.
On this template: 10% conversion rate and 3.9% click-through rate.
Campaign brief and overview
For someone who has avoided the dentist for years because they are scared. It starts from the fear, lists ways a practice can help, and offers a conversation first. Any time. Strong at the start of the year.
Why this email works
- Starts from the fear, with warmth
- Lists what can make a visit easier
- A Q&A offers a conversation first
- No pressure
The strategy behind it
- Banner: reassuring, with a photoA calm face and a plain question.
- Body copy: with ticksTicks show the options at a glance.
- Value text: question and answerAnswers the question every nervous person has.
- Final CTA: tinted bandOne button to start with a chat.
More nervous patients templates
Sleep and IV sedation, explained
A plain guide to sleep and IV sedation.
Nervous patient care, explained
How a practice cares for nervous patients.
From other categories
Your first visit, in plain English
An educational email for nervous or new patients: what to expect, with no selling.
Custom sports mouthguard offer
A dated mouthguard offer timed for the start of a sports season.
Gum contouring offer
A dated gum contouring offer with a plain note on how gums frame a smile.