Use your benefits before they reset
A calm year-end reminder for US patients about benefits and FSA money that generally don't roll over.
Your first visit, in plain English
6%
Conversion rate
2.3%
Click-through rate
Email type
How do I get anxious or new patients to book a first appointment?
Send an email that explains what a first visit is really like, in plain English and with no selling. Email works here because patients can read it privately and take their time. This template walks through the visit step by step, which takes away the fear of the unknown.
On this template: 6% conversion rate and 2.3% click-through rate.
Campaign brief and overview
For a new patient who is nervous or unsure about a first visit. It teaches one useful thing well, with no selling and no urgency. The ticks list what a checkup can include, and the before-and-after block is about feelings (nerves to prepared), never about results. Any time of year. Good for a welcome series, or for patients who have put off a visit.
Why this email works
- Teaches one useful thing, with no selling
- Plain English, no jargon
- Lists what a checkup can include
- Speaks to feelings, never to results
The strategy behind it
- Banner: photo on top, light tintA soft, friendly start suits a nervous reader.
- Body copy: with ticksTicks make the unknown visit concrete and easy to scan.
- Value text: before and afterMoves from nervous to prepared. It's about feelings, never clinical results.
- Final CTA: rule and phoneOffers a phone number for anyone who'd rather talk first.
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