Use your benefits before they reset
A calm year-end reminder for US patients about benefits and FSA money that generally don't roll over.
Your new year of dental benefits
8%
Conversion rate
3.5%
Click-through rate
Email type
How do you fill the schedule when a new benefits year begins?
Send an email in January reminding patients that a new plan year means fresh dental benefits. This campaign tells them it's a good time to book, and gives one button to do it. It reaches patients when their coverage is on their mind.
On this template: 8% conversion rate and 3.5% click-through rate.
Campaign brief and overview
The new-plan-year moment: many dental plans reset on January 1. The reason to book now is true and timely, with no pressure and no claims about any plan. Late December through January. Promote from December.
Why this email works
- A true, timely reason to book
- No claims about any specific plan
- Myth and fact explains how benefits work
- One clear action: book
The strategy behind it
- Banner: question-style, with a photoA fresh-start photo for a fresh start.
- Body copy: with ticksTicks show three things to do now.
- Value text: myth and factClears up whether benefits carry over.
- Final CTA: tinted bandOne button to start the year right.
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