Whitening before the party season
A seasonal whitening email built on lead time, not a deadline or a discount.
New year, new smile
10%
Conversion rate
3.9%
Click-through rate
Email type
How can a dental practice get bookings in January?
Send a fresh-start email campaign, because a new year is an easy moment to start a conversation about a smile. This template invites patients to make a first step this month, with a single button to book. Customize the greeting and offer for your practice.
On this template: 10% conversion rate and 3.9% click-through rate.
Campaign brief and overview
The fresh-start moment. The reason to book now is the new year itself, not a deadline or an offer. It frames a smile conversation as an easy first step and moves the reader from someday to booked. Late December through January. Promote from December.
Why this email works
- Rides a moment everyone already feels
- No deadline and no offer, so no pressure
- Before and after is about feelings, not results
- One clear action: book an appointment
The strategy behind it
- Banner: question-style, with a photoA brunch toast sets a hopeful, ordinary tone.
- Body copy: short and centeredFrames the new year as an easy moment to start.
- Value text: before and afterMoves from someday to booked. About feelings, never results.
- Final CTA: tinted bandOne button to make this the year.
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