Your new year of dental benefits
A January reminder that a new plan year means fresh dental benefits.
Holiday hours and booking before we close
6%
Conversion rate
2.8%
Click-through rate
Email type
How do you tell patients about holiday hours and still get bookings?
Send a holiday hours email that doubles as a year-end reminder to book. Patients read it because they need the information, so it works as a nudge too. This template shares the dates and gives one button to schedule.
On this template: 6% conversion rate and 2.8% click-through rate.
Campaign brief and overview
A practice-hours notice for the holidays. It gives the hours and doubles as a gentle year-end booking reminder, without claims about any plan. Late November to December.
Why this email works
- Useful first: the hours
- Doubles as a booking reminder
- No claims about any plan
- A number to call as well as a button
The strategy behind it
- Banner: type onlyPlain and text-led.
- Body copy: short and centeredThe hours and a reminder.
- Value text: did you knowBenefits and FSAs often end with the year.
- Final CTA: rule and phoneA quiet close.
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