Why regular checkups matter
An educational email on why regular visits matter, with no selling.
National Dental Hygiene Month
6%
Conversion rate
2.6%
Click-through rate
Email type
How can a dentist use National Dental Hygiene Month?
Send an October email for National Dental Hygiene Month as a refresher on good habits. A recognized observance is a natural hook. This campaign shares the reminders and invites patients to book a cleaning.
On this template: 6% conversion rate and 2.6% click-through rate.
Campaign brief and overview
National Dental Hygiene Month: a short, educational refresher with three habits, not salesy. September to October.
Why this email works
- Rides an awareness month
- Three habits are easy to remember
- Myth and fact corrects a common idea
- A number to call as well as a button
The strategy behind it
- Banner: photo on top, brand colorA toothbrush in a bright bathroom.
- Body copy: with ticksThree habits.
- Value text: myth and factBrushing alone isn't enough.
- Final CTA: rule and phoneA quiet close.
More checkup & cleaning templates
Checkup and cleaning, explained
The everyday visit explained plainly: what a checkup and cleaning includes.
Your first visit, in plain English
An educational email for nervous or new patients: what to expect, with no selling.
From other categories
Composite bonding offer for new patients
A percentage offer on bonding that leads with type alone and answers how it differs from veneers.
Dental implants spotlight
A considered treatment explained calmly, with a consultation as the next step.
Bleeding gums: what it means
An educational email on bleeding gums: common, with a few causes, and worth a checkup.