New patient checkup and cleaning offer
A new-patient checkup offer with a clear price and end date, and a tip on why regular visits matter.
Why regular checkups matter
6%
Conversion rate
2.5%
Click-through rate
Email type
How do you get patients to keep up regular dental visits?
Send an email that explains why regular checkups matter, with no selling in it. A reminder that teaches something is welcome in an inbox, and it keeps your practice in mind when a patient is ready to book. This template closes on a simple way to schedule.
On this template: 6% conversion rate and 2.5% click-through rate.
Campaign brief and overview
Teach one useful thing well: most dental problems start quietly, and a regular checkup is how they get noticed. There is no selling and no urgency, only a gentle invitation to book. Any time. A good re-engagement email for patients who are overdue.
Why this email works
- Teaches one useful thing, with no selling
- Plain English, no jargon
- Builds trust before any ask
- A gentle, low-pressure invitation to book
The strategy behind it
- Banner: photo on top, brand colorA relaxed visit photo makes checkups feel ordinary.
- Body copy: short and centeredA few lines on what a checkup does.
- Value text: did you knowOne fact: problems often have no early symptoms.
- Final CTA: rule and phoneA calm close with a number and a button.
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