New patient checkup and cleaning offer
A new-patient checkup offer with a clear price and end date, and a tip on why regular visits matter.
New patient exam and X-rays offer
13%
Conversion rate
5.1%
Click-through rate
Email type
How do you get new patients to book an exam and X-rays?
Send an email with a clear price and date for a new-patient exam and X-rays, so there are no surprises. This campaign also explains what an exam really covers, which answers a question patients rarely ask out loud. One button takes them to booking.
On this template: 13% conversion rate and 5.1% click-through rate.
Campaign brief and overview
A new-patient exam offer, the simplest way to start a relationship. The offer leads the banner, repeats in the body and the final button. The middle explains what a full exam looks at, without promising anything. When you want to fill new-patient slots. State the price, who it is for and when it ends.
Why this email works
- Price, audience and end date are all stated
- The banner leads with the offer
- One fact shows what an exam really covers
- One clear action: book an appointment
The strategy behind it
- Banner: the offer as the headlineA first-visit offer works when the price is seen first.
- Body copy: offer lineRepeats the offer once, highlighted, for the skim-reader.
- Value text: did you knowExplains what an exam covers, which builds the value of the price.
- Final CTA: offer firstCloses on the price and the date, then one button.
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