New patient checkup and cleaning offer

Campaign brief and overview

A new-patient checkup and cleaning offer, the easiest promotion to say yes to. The offer is the email: it is the banner headline, the highlighted line in the body and the final call to action. The middle gives one tip about regular visits and makes no promise. When you want to fill new-patient checkup slots. Say the price, who it is for and when it ends.

Why this email works

• Price, audience and end date are all stated
• The offer shows in banner, body and button
• One tip explains why regular visits matter
• One clear action: book an appointment

The strategy behind it

• Banner: the offer as the headlineA first-visit offer works when the price is the first thing seen.
• Body copy: offer lineRepeats the offer once, highlighted, for the skim-reader.
• Value text: checkup tipGives a reason to come back after the first visit, with no promise.
• Final CTA: offer firstCloses on the price and the date, then one button to book.