Spring-clean your smile

7%

Conversion rate

3.2%

Click-through rate

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How can a practice fill the schedule in spring?

Send a spring email about a fresh-start clean. A seasonal theme gives patients a light reason to book. This template keeps the message friendly and the action single.

On this template: 7% conversion rate and 3.2% click-through rate.

Campaign brief and overview

The spring moment: spring-cleaning, applied to teeth. The reason to book now is the fresh-start feeling, with no offer. March to May.

Why this email works

  • Rides a fresh-start feeling
  • Explains what a clean does
  • No offer, so no pressure
  • One clear action

The strategy behind it

  • Banner: question-style, with a photoA bright, blossoming photo.
  • Body copy: short and centeredSpring and a fresh start.
  • Value text: did you knowWhat a clean does.
  • Final CTA: tinted bandOne button to book.