Your options for crooked teeth
A treatment-options email that compares routes honestly and ends on a consultation.
New patient aligner consultation offer
12%
Conversion rate
4.9%
Click-through rate
Email type
How do you get more people to book an aligner consultation?
Send an email that offers a free consultation, because it lowers the first step to almost nothing. This campaign explains what the consultation covers and never promises a result. People who have wondered about aligners can say yes with one click.
On this template: 12% conversion rate and 4.9% click-through rate.
Campaign brief and overview
A free consultation offer for clear aligners, with two offer lines in the banner. A consultation is a low-pressure first step for a considered treatment, so the offer lowers the barrier to asking. The middle gives three honest points about aligners. When you want aligner consultations booked. State who the offer is for and when it ends.
Why this email works
- A free consultation lowers the barrier to ask
- Two offer lines make the banner scannable
- Three honest points set realistic expectations
- The end date creates real, not pushy, urgency
The strategy behind it
- Banner: two offer linesA considered treatment needs a small first step, so the banner leads with it.
- Body copy: offer lineStates the consultation offer with its date.
- Value text: 1, 2, 3Three plain points about aligners, with no timelines or results.
- Final CTA: tinted bandSets the free consultation apart as the one thing to do.
More clear aligners & braces templates
Invisalign consultation offer
A dated Invisalign offer for new patients, with three honest points.
Clear aligners, explained
A plain guide to clear aligners and what a consultation covers.
From other categories
Composite bonding offer for new patients
A percentage offer on bonding that leads with type alone and answers how it differs from veneers.
Your first visit, in plain English
An educational email for nervous or new patients: what to expect, with no selling.
Dental implants spotlight
A considered treatment explained calmly, with a consultation as the next step.