New patient aligner consultation offer
A free consultation offer that gets people through the door for aligners without promising results.
Your options for crooked teeth
10%
Conversion rate
4.1%
Click-through rate
Email type
What can I tell patients who are unhappy with crooked teeth?
Send them an email that lays out the options side by side, because a patient who understands the routes is more likely to ask for a consultation. This campaign compares the choices honestly and ends on one invitation to book a conversation. Customize it for your practice in ModularMail.
On this template: 10% conversion rate and 4.1% click-through rate.
Campaign brief and overview
For someone who has always disliked crooked teeth and doesn't know where to start. It leads with the problem in the reader's words, shows there is more than one route, recommends nothing, and makes a consultation the obvious next step. Any time of year. There is no seasonal trigger; send it to patients likely to be curious about straighter teeth.
Why this email works
- Opens with the problem in the patient's words
- Shows more than one route
- Recommends nothing, so it reads as advice
- A consultation is a low-pressure next step
The strategy behind it
- Banner: large person cut-outA person and a question make it feel like a conversation, not an advert.
- Body copy: with ticksTicks let a curious reader scan what a consultation covers.
- Value text: 1, 2, 3Numbered steps compare the options side by side without recommending one.
- Final CTA: tinted bandThe band sets the consultation apart as the one thing to do next.
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