Invisalign, explained

9%

Conversion rate

3.6%

Click-through rate

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What's the best way to introduce Invisalign to my patients?

Send a short, plain email that explains Invisalign and what a consultation involves. Email lets patients learn at their own pace without feeling sold to. This template keeps it brief and ends on a single booking button.

On this template: 9% conversion rate and 3.6% click-through rate.

Campaign brief and overview

A spotlight on Invisalign: what it is, how it works, and a consultation as the next step, with no offer. Any time. Pairs with the clear aligners email.

Why this email works

  • Explains what it is in plain English
  • One tip makes treatment feel doable
  • No offer, so no pressure
  • A number to call as well as a button

The strategy behind it

  • Banner: question-style, with a personA friendly face and plain headline.
  • Body copy: short and centeredA few lines on how it works.
  • Value text: aligner tipOne tip to keep treatment on track.
  • Final CTA: rule and phoneA quiet close with a number.