Dental implants spotlight
A considered treatment explained calmly, with a consultation as the next step.
Your options for a missing tooth
10%
Conversion rate
3.9%
Click-through rate
Email type
How can a practice help patients who are missing a tooth?
Email them a plain comparison of implants, bridges and dentures, without recommending one. This campaign respects that the right choice differs for each person, and it invites a consultation to talk it through. It reaches patients who have been putting the question off.
On this template: 10% conversion rate and 3.9% click-through rate.
Campaign brief and overview
For someone with a gap who wants it filled properly and doesn't know whether that means an implant, a bridge or a denture. It starts from the problem, shows every route, recommends nothing, and makes a consultation the obvious next step. Any time. Pair with the dental implants spotlight.
Why this email works
- Starts from the gap, in the reader's words
- Compares implant, bridge and denture
- Never recommends: that is the dentist's call
- Offers a phone number for anyone who prefers to call
The strategy behind it
- Banner: question with a personA calm person and a plain question set a reassuring tone.
- Body copy: short and centeredNames the three routes and what decides between them.
- Value text: question and answerAnswers the question every patient asks: which one.
- Final CTA: rule and phoneA quiet close with a number as well as a button.
More implants & dentures templates
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