Children's checkups, explained
A calm guide to a child's first checkup for parents.
Children's checkup and cleaning offer
12%
Conversion rate
4.9%
Click-through rate
Email type
How can a practice get more children booked for checkups?
Email parents a family-friendly offer for a children's checkup and cleaning, with a calm tip they can use at home. Parents read email at night, when they plan the week. This template makes booking the easy, low-pressure choice.
On this template: 12% conversion rate and 4.9% click-through rate.
Campaign brief and overview
A children's checkup offer aimed at parents. The offer leads, a tip helps nervous first visits, and the tone stays warm and plain. Before school terms, or any time a family might be booking. State the price, who it is for and the end date.
Why this email works
- Aimed at the person who books: the parent
- Price, audience and end date are all stated
- A tip helps a first visit go well
- Warm, plain language
The strategy behind it
- Banner: two offer lines, with a personA friendly face and two clear lines suit a family offer.
- Body copy: offer lineStates the price and date in one line.
- Value text: parent tipOne practical tip for the first visit.
- Final CTA: offer firstRepeats the offer with its date.
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