Porcelain veneers, explained

9%

Conversion rate

3.7%

Click-through rate

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How can a practice explain porcelain veneers to curious patients?

Send an email that explains veneers plainly and what the consultation involves. People who are curious about veneers often hold back because they don't know the process. This campaign answers that and ends on one invitation to book.

On this template: 9% conversion rate and 3.7% click-through rate.

Campaign brief and overview

A spotlight on veneers: how they are made, what they can change and what a consultation covers, with no offer. Any time.

Why this email works

  • Explains how veneers are made
  • Ticks show what a consultation covers
  • One fact: each is made for you
  • A number to call as well as a button

The strategy behind it

  • Banner: the topic, with a personA confident face for a cosmetic topic.
  • Body copy: with ticksTicks show what a consultation covers.
  • Value text: did you knowEach veneer is made for you.
  • Final CTA: rule and phoneA quiet close.