Smile makeover offer
A dated smile makeover offer with a plain answer on what a makeover includes.
Smile makeovers, explained
8%
Conversion rate
3.5%
Click-through rate
Email type
What is a smile makeover, and how does it start?
Send an email that explains what a smile makeover is and how it begins, in a few short paragraphs. The first step is a conversation, and this campaign says so. It's a low-pressure way to reach patients who have been thinking about a change.
On this template: 8% conversion rate and 3.5% click-through rate.
Campaign brief and overview
A spotlight on smile makeovers: what they combine and how a plan starts, with no offer. Before wedding and holiday seasons.
Why this email works
- Explains a big idea simply
- Before and after is about feelings, not results
- No offer, no pressure
- A number to call as well as a button
The strategy behind it
- Banner: photo on top, light tintA warm photo of a happy moment.
- Body copy: short and centeredWhat a makeover combines.
- Value text: before and afterFrom someday to a plan.
- Final CTA: rule and phoneA quiet close.
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