Smile makeovers, explained
A short guide to what a smile makeover is and how it starts.
Smile makeover offer
15%
Conversion rate
5.7%
Click-through rate
Email type
How can a practice attract patients interested in a smile makeover?
Send a dated email offer for a smile makeover, with a plain answer on what a makeover includes. Patients often don't know what the term means, so clarity helps them take the next step. This template ends on one button to book a consultation.
On this template: 15% conversion rate and 5.7% click-through rate.
Campaign brief and overview
A dated offer on a bigger cosmetic plan. The banner leads with the amount, and a Q&A explains that a makeover is planned around the patient. Before wedding and holiday seasons. State the amount, who it is for and the end date.
Why this email works
- Amount, audience and date are stated
- A Q&A explains what a makeover is
- Plan-first, so no pressure
- A consultation is the next step
The strategy behind it
- Banner: two offer lines, with a photoA warm photo and two clear lines.
- Body copy: offer lineStates the amount and the date.
- Value text: question and answerExplains what a makeover includes.
- Final CTA: offer firstRepeats the amount and the date.
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