Dry mouth: what helps

10%

Conversion rate

3.8%

Click-through rate

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How can a practice help patients with dry mouth?

Send an email about what helps with dry mouth. It's a common, uncomfortable problem that patients seldom mention, so a clear email is welcome. This template lists practical options and invites a checkup to look at the cause.

On this template: 10% conversion rate and 3.8% click-through rate.

Campaign brief and overview

For someone whose mouth feels dry all the time. It starts from the symptom, explains why it matters for teeth, offers one tip and makes a checkup the next step. Any time.

Why this email works

  • Starts from the symptom
  • Explains why it matters for decay
  • One practical tip
  • A number to call as well as a button

The strategy behind it

  • Banner: type onlyDiscreet and text-led.
  • Body copy: with ticksTicks show what a checkup covers.
  • Value text: dry mouth tipOne practical tip.
  • Final CTA: rule and phoneA quiet close.