It's been a while: coming back to the dentist
A judgment-free email for people who have not been to the dentist in years.
Sensitive teeth: what helps
10%
Conversion rate
4%
Click-through rate
Email type
What can a dentist offer patients with sensitive teeth?
Send an email explaining the causes of sensitive teeth and what can help. Sensitivity is common, and many patients assume they have to live with it. This template lays out the options and invites a checkup to find the cause.
On this template: 10% conversion rate and 4% click-through rate.
Campaign brief and overview
For someone who winces at cold drinks. It starts from the sensation, lists likely causes, recommends nothing, and points to a checkup. Winter months, or any time.
Why this email works
- Starts from the sensation, in the reader's words
- Lists a few possible causes
- Offers simple steps to try now
- A checkup is the next step
The strategy behind it
- Banner: photo on top, light tintA friendly photo for an uncomfortable topic.
- Body copy: with ticksTicks show what a checkup can include.
- Value text: 1, 2, 3Three points on causes and help.
- Final CTA: tinted bandOne button to book a checkup.
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