Bleeding or sore gums: your options
Gentle options for bleeding or sore gums, ending in a checkup.
Bad breath: what causes it and what helps
10%
Conversion rate
3.9%
Click-through rate
Email type
How can a dentist help patients worried about bad breath?
Send an email on what causes bad breath and what helps, covering the options in plain terms. It's a topic patients rarely raise in person, so a private email lets them take the first step. This template ends on a simple invitation to book a checkup.
On this template: 10% conversion rate and 3.9% click-through rate.
Campaign brief and overview
For someone who worries about their breath even after brushing. It starts from that worry, lists common causes, recommends nothing and points to a checkup. Any time.
Why this email works
- Starts from a worry people rarely mention
- Lists a few common causes
- One practical tip
- A checkup is the next step
The strategy behind it
- Banner: type onlyDiscreet, with no photo.
- Body copy: with ticksTicks show what a checkup includes.
- Value text: breath tipOne practical tip to try today.
- Final CTA: rule and phoneA quiet close with a number.
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