New patient whitening offer
A new-patient whitening offer that leads with the discount and never promises a result.
Template galleryDental email campaigns,
Dental email campaigns,
ready to make your own.
Browse sample campaigns for the things practices promote most. Open one to see the whole email, why it works and when to send it.
How can a dental practice get more bookings and appointments?
Stay in front of the patients you already have, and the ones who haven't visited in a while, with a regular campaign that gives them a reason to book now. Email marketing is the most direct way to do it: a short email with one clear offer or reminder and a single booking button. The most effective kinds are a dated new-patient offer, a seasonal reminder, a spotlight on the treatment you want more of, and a short education email that answers a patient's main worry. Every template here is a complete sample you can read, then customize in ModularMail.
Teeth whitening: dated dollar-off offer
A dated whitening offer where the end date carries the urgency and a Q&A removes the main doubt.
Whitening before the party season
A seasonal whitening email built on lead time, not a deadline or a discount.
Your options for crooked teeth
A treatment-options email that compares routes honestly and ends on a consultation.
New patient aligner consultation offer
A free consultation offer that gets people through the door for aligners without promising results.
Invisalign consultation offer
A dated Invisalign offer for new patients, with three honest points.
Your first visit, in plain English
An educational email for nervous or new patients: what to expect, with no selling.
Halloween candy and teeth
A fun, family-friendly educational email with one doable tip and a light checkup nudge.
Use your benefits before they reset
A calm year-end reminder for US patients about benefits and FSA money that generally don't roll over.
Composite bonding offer for new patients
A percentage offer on bonding that leads with type alone and answers how it differs from veneers.
Porcelain veneers consultation offer
A free veneer consultation offer with three honest points.
Smile makeover offer
A dated smile makeover offer with a plain answer on what a makeover includes.
Dental implants spotlight
A considered treatment explained calmly, with a consultation as the next step.
Your options for a missing tooth
A treatment-options email comparing implants, bridges and dentures without recommending one.
Dental implant consultation offer
A free consultation and scan offer for dental implants.
Bleeding gums: what it means
An educational email on bleeding gums: common, with a few causes, and worth a checkup.
Gum health assessment offer
A new-patient gum health assessment offer that explains why gums are worth checking.
Gum disease treatment, explained
A calm explanation of gum disease treatment and who it helps.
Children's checkup and cleaning offer
A family-friendly offer for children's checkups, with a calm tip for parents.
Fluoride and sealants offer
A free fluoride offer with a child's cleaning, led by type alone.
Children's checkups, explained
A calm guide to a child's first checkup for parents.
Tooth pain: what to do next
A calm, practical email for patients with tooth pain, pointing them to call.
What to do in a dental emergency
A save-this guide for what to do in a dental emergency.
Emergency dental appointments, explained
A guide to emergency dental appointments and when to call.
Cracked, chipped or broken tooth
A comparison of repair options for a cracked, chipped or broken tooth.
How to make a filling or crown last
An educational email on how to make fillings and crowns last.
Dental fillings, explained
A plain guide to dental fillings.
Nervous about the dentist? Options that help
Options for patients who avoid the dentist because they are scared.
Happy gas (nitrous oxide), explained
A plain guide to happy gas for nervous patients.
Sleep and IV sedation, explained
A plain guide to sleep and IV sedation.
Custom sports mouthguard offer
A dated mouthguard offer timed for the start of a sports season.
Custom sports mouthguards, explained
A short guide to custom sports mouthguards.
Grinding, clenching and jaw pain
A treatment-options email for people who grind or clench.
Gum contouring offer
A dated gum contouring offer with a plain note on how gums frame a smile.
Gum contouring, explained
A plain guide to gum contouring.
Gummy smile: your options
Options for a gummy smile, including gum contouring.
Loose or uncomfortable dentures: your options
Options for loose or uncomfortable dentures.
Looking after your dentures
An educational email on looking after dentures.
Partial dentures, explained
A plain guide to partial dentures.
Snoring and sleep: a simple option
A treatment-options email for snoring.
Snoring and sleep apnea appliances, explained
A plain guide to dental appliances for snoring.
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