Sensitive teeth: what helps
A treatment-options email for sensitive teeth: causes and what can help.
Winter sensitivity and comfort
7%
Conversion rate
3.1%
Click-through rate
Email type
Why do teeth feel more sensitive in winter?
Send a winter email about sensitive teeth and what helps. Cold air makes it noticeable, so the timing matches what patients feel. This campaign offers comfort tips and a way to book a checkup.
On this template: 7% conversion rate and 3.1% click-through rate.
Campaign brief and overview
The winter moment: sensitivity and comfort. The reason to book now is the season, and the copy stays broad and light. December to February.
Why this email works
- Rides a season people feel
- Gives one tip they can use today
- Broad and light, no pressure
- A number to call as well as a button
The strategy behind it
- Banner: photo on top, light tintA snowy, cozy photo.
- Body copy: short and centeredCold air and sensitivity.
- Value text: winter tipBreathe through your nose.
- Final CTA: rule and phoneA quiet close.
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