Sensitive teeth: what helps
A treatment-options email for sensitive teeth: causes and what can help.
What actually causes sensitive teeth
6%
Conversion rate
2.4%
Click-through rate
Email type
Why are my patients' teeth sensitive, and what do I tell them?
Send an educational email on the common causes of sensitive teeth. Patients appreciate a clear explanation, and it positions your practice as the place to ask. This campaign doesn't sell: it informs, then offers an easy way to book if they want help.
On this template: 6% conversion rate and 2.4% click-through rate.
Campaign brief and overview
Teach one useful thing well: the common causes of sensitivity, with a gentle invitation to book a checkup. No selling and no urgency. Winter, or any time.
Why this email works
- Teaches one useful thing, with no selling
- Plain English, no jargon
- Sets up the checkup as the next step
- Calm and informational
The strategy behind it
- Banner: photo on top, brand colorA warm everyday photo.
- Body copy: short and centeredThe causes in two sentences.
- Value text: did you knowOne fact: why teeth become sensitive.
- Final CTA: tinted bandOne button to book a checkup.
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