Straightening teeth: aligners versus braces
A fair comparison of aligners and braces.
Braces, explained
8%
Conversion rate
3.4%
Click-through rate
Email type
Are braces still a good option for adults and teens?
Send an email with a plain guide to braces for adults and teens. Many people assume aligners are the only choice, and a fair explanation widens the conversation. This template explains how braces work and invites a consultation.
On this template: 8% conversion rate and 3.4% click-through rate.
Campaign brief and overview
A spotlight on braces: how they work, who they suit and what a consultation covers. Any time, and before school years.
Why this email works
- Explains how braces work
- Myth and fact corrects the age idea
- No offer, so no pressure
- A number to call as well as a button
The strategy behind it
- Banner: photo on top, light tintA friendly, everyday photo.
- Body copy: with ticksTicks show what a consultation covers.
- Value text: myth and factBraces are not only for teens.
- Final CTA: rule and phoneA quiet close.
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