Clear aligners, explained
A plain guide to clear aligners and what a consultation covers.
Straightening teeth: aligners versus braces
7%
Conversion rate
2.7%
Click-through rate
Email type
Should an adult choose aligners or braces?
Send an email that compares the two fairly. Adults considering straightening are weighing exactly this, and a balanced answer builds trust. This campaign sets out the differences plainly and invites a consultation.
On this template: 7% conversion rate and 2.7% click-through rate.
Campaign brief and overview
Teach one useful thing well: how aligners and braces differ and how to choose, with a gentle invitation to a consultation. Any time.
Why this email works
- Compares two options fairly
- Plain English, no jargon
- Myth and fact corrects a common idea
- A consultation is the next step
The strategy behind it
- Banner: photo on top, light tintA friendly photo of a bright smile.
- Body copy: with ticksThree ticks, three points.
- Value text: myth and factDo aligners work for everyone?
- Final CTA: tinted bandOne button to compare.
More clear aligners & braces templates
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New patient aligner consultation offer
A free consultation offer that gets people through the door for aligners without promising results.
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