New patient whitening offer
A new-patient whitening offer that leads with the discount and never promises a result.
Teeth whitening: dated dollar-off offer
14%
Conversion rate
5.6%
Click-through rate
Email type
How do you get new patients booked for whitening before an offer runs out?
Send an email campaign with a dated dollar-off offer, so the end date does the work of creating urgency. This template states the offer once, clearly, then answers the main doubt in a short question and answer. It never promises a result, and it ends on one booking button.
On this template: 14% conversion rate and 5.6% click-through rate.
Campaign brief and overview
A dated whitening offer. It has a real end date, so the date can carry the urgency, and the hero is type only because an offer can lead on its own. The Q&A answers the one doubt before booking: is whitening right for everyone. When an offer has a real end date. Send it with enough runway for patients to book before it closes.
Why this email works
- A real end date creates the urgency
- The type-only banner lets the offer lead
- A Q&A answers the one doubt before booking
- A direct subject line: the offer and the treatment
The strategy behind it
- Banner: type onlyWhen the offer is strong, words alone can carry it. No photo needed.
- Body copy: offer lineStates the discount and the end date in one line.
- Value text: question and answerAnswers whether whitening suits everyone, the doubt that stops most bookings.
- Final CTA: offer firstRepeats the offer and the date, then one button to book.
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