Wisdom teeth, explained

8%

Conversion rate

3.3%

Click-through rate

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When do wisdom teeth need to come out?

Send an email guide to wisdom teeth and when they need removing. Many patients don't know whether theirs is a problem. This template explains the signs plainly and invites an exam to find out.

On this template: 8% conversion rate and 3.3% click-through rate.

Campaign brief and overview

A spotlight on wisdom teeth: when they cause problems, how removal works and how to recover. Any time, and around graduation season.

Why this email works

  • Explains when they are a problem
  • Ticks show what a visit covers
  • One recovery tip
  • A number to call as well as a button

The strategy behind it

  • Banner: with a personA young adult, relaxed.
  • Body copy: with ticksTicks show the visit.
  • Value text: recovery tipOne practical tip.
  • Final CTA: rule and phoneA quiet close.