How to make a filling or crown last
An educational email on how to make fillings and crowns last.
Cracked, chipped or broken tooth
11%
Conversion rate
4.3%
Click-through rate
Email type
How can a dentist help patients with a cracked or chipped tooth?
Send an email that compares the repair options for a cracked, chipped or broken tooth. A patient with a damaged tooth wants to know what can be done and whether it's urgent. This template gives the choices, then invites a visit.
On this template: 11% conversion rate and 4.3% click-through rate.
Campaign brief and overview
For someone who broke a tooth and doesn't know how serious it is. It starts from the problem, compares repair options, recommends nothing, and makes a look the next step. Any time. Good for a summer sports season or after the holidays.
Why this email works
- Starts from a worry: how bad is it
- Compares repairs from simple to full
- Recommends nothing: the dentist decides
- A quick look is the next step
The strategy behind it
- Banner: photo on top, brand colorA calm photo that stays out of the drama.
- Body copy: with ticksTicks show what a visit covers.
- Value text: 1, 2, 3Three points that compare the options.
- Final CTA: tinted bandOne button to book a look.
More fillings & crowns templates
Dental fillings, explained
A plain guide to dental fillings.
Dental crowns, explained
A plain guide to dental crowns.
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