Tooth pain: what to do next

10%

Conversion rate

4.1%

Click-through rate

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What should a dental practice tell patients who have tooth pain?

Send an email that gives calm, practical advice for tooth pain and tells patients to call. Having the message in their inbox means they know who to contact before it becomes urgent. This campaign puts the phone number front and center.

On this template: 10% conversion rate and 4.1% click-through rate.

Campaign brief and overview

For someone whose tooth hurts and who wants it dealt with. It starts from the problem, lists what a visit involves, and makes a call or booking the obvious next step. Any time. Keep it ready for an emergency or sensitive-season campaign.

Why this email works

  • Starts from the pain, in the reader's words
  • Lists what a visit involves
  • Answers whether to wait
  • A phone number leads the final call

The strategy behind it

  • Banner: reassuring, with a personA calm face and plain words.
  • Body copy: with ticksTicks show what happens at a visit.
  • Value text: question and answerAnswers the question every patient asks: should I wait.
  • Final CTA: rule and phoneThe phone number leads, because pain needs a call.