Custom sports mouthguard offer

13%

Conversion rate

5%

Click-through rate

Customize now

How can a dental practice sell more custom mouthguards?

Send an email with a dated mouthguard offer timed for the start of a sports season. Parents and players are planning ahead, and the deadline gives them a reason to book now. This template keeps the message short and the action single.

On this template: 13% conversion rate and 5% click-through rate.

Campaign brief and overview

A dated mouthguard offer for the start of the sports season. The price and end date are stated, and the body explains why a fitted guard is worth it. Before spring and fall sports seasons. State the price and the end date.

Why this email works

  • Price and end date are stated
  • Timed to a moment people care about
  • One fact explains why custom fits better
  • One clear action: book a fitting

The strategy behind it

  • Banner: the offer, with a photoAn active photo fits the sports season.
  • Body copy: offer lineStates the price and the date.
  • Value text: did you knowWhy fitted beats store-bought.
  • Final CTA: offer firstRepeats the price and the date.