Gum contouring offer
A dated gum contouring offer with a plain note on how gums frame a smile.
Gummy smile: your options
11%
Conversion rate
4.1%
Click-through rate
Email type
What can be done for a gummy smile?
Send an email on the options for a gummy smile, including gum contouring. Patients who feel self-conscious about it often don't know it's treatable. This campaign explains what can help and invites a private conversation.
On this template: 11% conversion rate and 4.1% click-through rate.
Campaign brief and overview
For someone who shows too much gum when they smile. It starts from that concern, explains the causes, compares options and makes a consultation the next step. Before wedding and holiday seasons.
Why this email works
- Starts from a concern people rarely mention
- Explains causes plainly
- Compares options without recommending
- A consultation is the next step
The strategy behind it
- Banner: question-style, with a photoA relaxed laughing photo.
- Body copy: with ticksTicks show what a consultation covers.
- Value text: 1, 2, 3Three points on causes and options.
- Final CTA: tinted bandOne button to book.
More gum contouring templates
Gum contouring, explained
A plain guide to gum contouring.
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