Gum contouring, explained
A plain guide to gum contouring.
Gum contouring offer
13%
Conversion rate
5.2%
Click-through rate
Email type
How can a dentist get more gum contouring consultations?
Send a dated email offer for gum contouring, with a plain note on how gums frame a smile. Many patients have never thought about their gum line, so a short explanation opens the door. This template ends on a single booking button.
On this template: 13% conversion rate and 5.2% click-through rate.
Campaign brief and overview
A dated offer on a cosmetic procedure patients ask about quietly. The banner leads with the amount and a tip explains how gums and teeth work together. Before wedding and holiday seasons. State the amount, who it is for and the end date.
Why this email works
- Amount, audience and date are stated
- Speaks to a worry people rarely raise
- A tip explains the idea simply
- A consultation is the next step
The strategy behind it
- Banner: the offer, with a personA smiling face makes the point visually.
- Body copy: offer lineStates the amount and the date.
- Value text: smile tipExplains how gums and teeth work together.
- Final CTA: offer firstRepeats the amount and the date.
More gum contouring templates
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