Gum contouring offer
A dated gum contouring offer with a plain note on how gums frame a smile.
Gum contouring, explained
8%
Conversion rate
3.3%
Click-through rate
Email type
How do I introduce gum contouring to my patients?
Send a plain email guide to gum contouring: what it is and who it can help. It's a treatment many patients have never heard of, so a clear explanation is the first step. This template closes with one way to ask about it.
On this template: 8% conversion rate and 3.3% click-through rate.
Campaign brief and overview
A spotlight on gum contouring: how it works, who it can suit and what a consultation covers, with no offer. Any time.
Why this email works
- Explains an unfamiliar procedure simply
- Ticks show what a consultation covers
- One fact: gums frame the smile
- No offer, no pressure
The strategy behind it
- Banner: type onlyDiscreet and text-led.
- Body copy: with ticksTicks show what happens.
- Value text: did you knowGums frame the smile.
- Final CTA: tinted bandOne button to book.
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