Bleeding gums: what it means
An educational email on bleeding gums: common, with a few causes, and worth a checkup.
Gum health assessment offer
14%
Conversion rate
5.5%
Click-through rate
Email type
How do you get patients to check on their gum health?
Send an email offering a new-patient gum health assessment, and explain why gums are worth checking. Many people don't think about gums until something is wrong, so an email gives the reason before there's a problem. This template ends on one booking button.
On this template: 14% conversion rate and 5.5% click-through rate.
Campaign brief and overview
A new-patient assessment offer for gum health. The offer leads, and the middle explains that gum problems often start quietly, without scaring or promising anything. Early in the year or any time you want to bring in new patients with gum concerns.
Why this email works
- Price, audience and date are stated
- Explains why gums are worth checking
- Calm, never scary
- One clear action: book
The strategy behind it
- Banner: question-style, with a photoA short headline keeps it calm.
- Body copy: offer lineStates the price and the date.
- Value text: did you knowGum problems often start without pain.
- Final CTA: offer firstRepeats the price and the date.
More gum health templates
Gum disease treatment, explained
A calm explanation of gum disease treatment and who it helps.
Bleeding or sore gums: your options
Gentle options for bleeding or sore gums, ending in a checkup.
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