Nervous about the dentist? Options that help
Options for patients who avoid the dentist because they are scared.
Nervous patient care, explained
9%
Conversion rate
3.7%
Click-through rate
Email type
How does a practice care for patients who are nervous?
Send an email that shows how your practice looks after nervous patients. Knowing you'll be treated kindly is what gets a fearful person to book. This campaign describes the care and makes the first step easy.
On this template: 9% conversion rate and 3.7% click-through rate.
Campaign brief and overview
A spotlight on nervous patient care: what a practice can do to make visits easier, with a conversation as the first step. Any time.
Why this email works
- Speaks to the feeling first
- Ticks show what helps
- Before and after is about feelings
- No pressure
The strategy behind it
- Banner: question-style, with a photoA relaxed, trusting photo.
- Body copy: with ticksTicks show what helps.
- Value text: before and afterFrom dreading to ready.
- Final CTA: tinted bandOne button for a first chat.
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