New patient whitening offer
A new-patient whitening offer that leads with the discount and never promises a result.
Whitening before the party season
8%
Conversion rate
3.4%
Click-through rate
Email type
How can a dental practice fill whitening appointments before the holidays?
Email your patients early in the season, with enough lead time to book before the parties start. This campaign is built on timing rather than a discount: it tells patients when to book so they are ready for the photos and gatherings. Customize the dates for your practice.
On this template: 8% conversion rate and 3.4% click-through rate.
Campaign brief and overview
Summer parties, weddings and holiday photos. The reason to book now is lead time (whitening needs a little planning before events), not a deadline, and there is no offer. The did-you-know block is the seasonal text block the rules prescribe. October to February. Whitening needs a little lead time, so send before the events your patients have coming up.
Why this email works
- Ties whitening to events already in the diary
- The urgency is lead time, which is true
- No offer, so no discounting
- A did-you-know teaches one useful thing
The strategy behind it
- Banner: split, lifestyle photoA lifestyle photo shows the occasion, which is why the patient would book.
- Body copy: short and centredA few lines on planning ahead, with no pressure.
- Value text: did you know?One fact about timing is the seasonal reason to act now.
- Final CTA: banner colorEnds in the brand color with one button to book.
More teeth whitening templates
Teeth whitening: dated dollar-off offer
A dated whitening offer where the end date carries the urgency and a Q&A removes the main doubt.
Teeth whitening spotlight
One treatment explained plainly: what whitening is, what a visit includes and when to ask.
From other categories
Your options for crooked teeth
A treatment-options email that compares routes honestly and ends on a consultation.
Your first visit, in plain English
An educational email for nervous or new patients: what to expect, with no selling.
Composite bonding offer for new patients
A percentage offer on bonding that leads with type alone and answers how it differs from veneers.