Fluoride and sealants offer
A free fluoride offer with a child's cleaning, led by type alone.
Fluoride and sealants, explained
8%
Conversion rate
3.3%
Click-through rate
Email type
How do you explain fluoride and sealants to parents?
Send an email that explains the two quick preventive treatments in plain English. Parents often hear the words without knowing what they do. This campaign answers that, then invites them to add the treatments to their child's next visit.
On this template: 8% conversion rate and 3.3% click-through rate.
Campaign brief and overview
A spotlight on preventive care: what fluoride and sealants are, who they suit and how they fit with brushing at home. Any time, and especially before the school year.
Why this email works
- Explains two terms parents hear often
- Myth and fact answers a common misunderstanding
- No offer, so it stays calm
- A number to call as well as a button
The strategy behind it
- Banner: photo on top, light tintA friendly family photo keeps it light.
- Body copy: short and centeredTwo sentences, two treatments.
- Value text: myth and factClears up the brushing question.
- Final CTA: rule and phoneA quiet close with a number.
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