Fluoride and sealants offer

12%

Conversion rate

5%

Click-through rate

Customize now

How can a dentist get more parents interested in preventive care?

Send an email offering a free fluoride treatment with a child's cleaning, led by the treatment itself. A free add-on gives parents a reason to book now instead of someday. This campaign explains the benefit in plain terms and asks for one action.

On this template: 12% conversion rate and 5% click-through rate.

Campaign brief and overview

A preventive offer for families: free fluoride with a child's cleaning, with a myth-and-fact block on sealants. Before term starts or in the spring. State what is free, who gets it and when it ends.

Why this email works

  • A free add-on makes the booking feel easy
  • Type alone lets the offer lead
  • Myth and fact answers a common question
  • Plain terms: what, who and when

The strategy behind it

  • Banner: type onlyA simple offer can carry itself.
  • Body copy: offer lineStates what is free and when it ends.
  • Value text: myth and factClears up who sealants are for.
  • Final CTA: offer firstRepeats the offer and date.