Clear aligners, explained
A plain guide to clear aligners and what a consultation covers.
Put your refund toward your smile
8%
Conversion rate
3.3%
Click-through rate
Email type
How can a practice win patients who plan treatment around their tax refund?
Send an email in tax season that frames a consultation as the first step. Patients who've been saving for treatment are deciding how to spend a refund. This template invites them to start with a conversation, not a commitment.
On this template: 8% conversion rate and 3.3% click-through rate.
Campaign brief and overview
The tax refund season: a natural moment to plan treatment. The email frames a consultation as a first step and mentions payment options without promising any. Promote from February.
Why this email works
- Rides a moment when money is on people's minds
- Frames a consultation as a first step
- Myth and fact eases cost worries
- A number to call as well as a button
The strategy behind it
- Banner: question-style, with a personA confident face for a decision moment.
- Body copy: with ticksThree steps to a plan.
- Value text: myth and factYou don't always pay upfront.
- Final CTA: rule and phoneA quiet close.
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